Over a two-month period, I was brought on to support the brand’s social media strategy to strengthen awareness, improve engagement, and refine how the brand was positioned across digital platforms.

I created a full social media strategy including a content audit, competitor and audience analysis, and a refined direction built around six core pillars: education, lifestyle, behind-the-scenes, inspirational, entertainment, and growth and partnerships.

I managed influencer outreach to help expand brand reach, build social proof, and strengthen trust through authentic third-party content. By integrating founder-led storytelling, educational content, and lifestyle-driven narratives, the strategy helped establish a clearer brand identity and laid the foundation for increased engagement, stronger community connection, and long-term brand credibility within the premium skincare market.