I was brought on after the business decided to move away from a traditional agency model paying all bang for no buck.

By shifting the strategy towards authentic lo-fi, conversational and engaging content, we began generating stronger engagement, with multiple videos reaching 100,000’s of views across Instagram and TikTok in the first quarter.

Alongside ongoing content creation and social media management, I also helped promote several community-driven marketing activations. One being Free Pizza Day, where 1,000 pizzas were given away in a day to help revive a struggling store location. The activation generated strong local buzz, brought customers back into the store, and created highly shareable content across social media.

We also leaned into bold, conversation-starting ideas online including a controversial Ham & ORANGE pizza, a twist on the classic ham and pineapple debate. The campaign sparked widespread discussion and led to several videos gaining significant traction, with some even being picked up by national and international media outlets.

Through a more agile content strategy and community-focused marketing, the goal was to turn Bubba Pizza’s social media into a space that entertained audiences, sparked conversation, and strengthened its connection with local customers.