I worked at Fortress full-time between July 2022 to February 2024, managing all (11) social media platforms from June 2023 with organic content creation + scheduling as well as the curation of digital advertising campaigns. I managed nano-micro influencer campaigns as well as UGC engagement. I published eDM campaigns to a database of 100k+, supported city-wide activations with external stakeholders, project managed small teams and dabbled in occasional graphic design.

My prize possession was the TikTok page and organic video content curation - amassing 25,000+ net follower growth from the ground up, over 30 million impressions, and over 5 million engagements on this platform alone during my employment.

In September 2025, I was invited back by Fortress to return as a contractor to support a series of marketing campaigns and large-scale activations such as collab marketing for brands like The Sims and Australian Open. I helped manage cross-functional teams and led all social media content and campaign execution. The return began strongly, with the first piece of content post-return reaching 500K+ views!