Over a four-month period, I supported Mr T’s in refining and elevating its social media content to create a more cohesive, visually consistent feed that better reflected the quality and personality of the business.

The strategy focused on authentic, founder-led storytelling and personable, on-camera content rather than trend-based formats, aligning with the client’s preference for a more genuine and straightforward approach. Content was designed around strong hooks to highlight menu items, daily specials, and offers in a way that felt engaging and accessible to both existing and new customers.

I managed end-to-end social media execution including content ideation, filming, editing, copywriting, and page management resulting in a strengthened brand identity, improved content consistency, and stronger community connection.