Sebby’s Scrolls

Melbourne’s best (and most viral) cinnamon scrolls!

Instagram: @sebbys.scrolls
TikTok: @sebbysscrolls

From Jan 2025 to May 2026 I took over full content creation and social media management, helping evolve the brand’s online presence into something more community-driven, engaging, and consistent across platforms.

Over the 18 months working together, I managed the brand’s Meta and TikTok, end-to-end leading strategy, content ideation, filming, editing, copywriting, community engagement and management. Through regular content shoots and trend-led storytelling, we focused on showcasing new flavours, behind-the-scenes moments, and playful content that resonated with the brand’s audience.

The results were significant: over 130,000 new followers, 75 million video views, and achieved over 4 million engagements across content.

I also led several marketing activations designed to deepen the community aspect. One being a run club collab, encouraging Melbourne-based run clubs to apply. I led the application process, both owned and cross-promotional marketing, contractor hiring and on-the-day schedule resulting in a successful activation blending positive community engagement, social content, and brand experience in a way that felt authentic and highly shareable.

Throughout the partnership, I also supported pop-up event marketing at local markets, influencer and UGC collaborations, giveaways, seasonal campaigns, and marketing for the second store location opening (bringing the biggest queue you’ve ever seen on Acland Street!)

13mil views, 400k+ engagements